A/B Testing

When you have the A/B Testing tool, it lets you easily create experiments and compare different versions of your website or app and it will automatically detect which variation increases your revenue or conversions.

A/B tests are also known as experiments or split tests. In an A/B test you show two or more different variations to your users (visitors) and the variation that performs better wins. When a user enters the experiment, a variation will be randomly chosen and the user will see this variation for all subsequent visits. CEOMetrics A/B testing uses advanced statistical analysis to detect which variation performs better for your conversion goals and success metrics.

Reporting features

• Get an overview over all experiments in just one page.
• Once an experiment is running:
  • Shows the description, hypothesis and goal of the experiment in the report of the experiment.
  • Shows an evolution of your success metrics for each variation.
  • Shows how the different variations compared between each other, for each of your success metrics.
  • Shows notifications for each success metric once a potential winner or loser is detected.
  • Makes sure the results are statistically significant and enough visitors or users have entered the experiment.
• Segment A/B testing reports by any existing segments.
• Segment your reports by experiments and variations.