When you have the A/B Testing tool, it lets you easily create experiments and compare different versions of your website or app and it will automatically detect which variation increases your revenue or conversions.
A/B tests are also known as experiments or split tests. In an A/B test you show two or more different variations to your users (visitors) and the variation that performs better wins. When a user enters the experiment, a variation will be randomly chosen and the user will see this variation for all subsequent visits. CEOMetrics A/B testing uses advanced statistical analysis to detect which variation performs better for your conversion goals and success metrics.